Finettes

VLAM, Flanders' agricultural marketing board, a non-profit organisation promoting the image of Flemish meat producers, wanted to stimulate people to eat pork meat by introducing Finettes, which are fine and tasty pork slices that are cut instantly.

We had the idea of blowing up and isolating a fragment of the TV spot which gives the site a nice magnifying feel.
The site offers recipes and information on pork meat, yummy.
Client: VLAM for Germaine
Role: design, development, project management
Partners: Germaine